Marcus Jordan denies sneaker resale allegations
Michael Jordan’s son is again accused of hijacking sneakers from his Florida Trophy Room store in 2021, offering them to stockists rather than regular customers and potentially making millions in profit in the process. As more images emerged this week from last year’s controversial Trophy Room x Air Jordan 1 fiasco, Marcus Jordan claimed on Twitter that claims he hijacked the limited sneaker were false.
Jordan has always denied selling the limited-edition shoes his store offers to resellers looking to make more profit from them in the secondary market. But multiple sources told Complex last year that his store sold a significant amount of his Trophy Room x Air Jordan 1s for around $1,000 a pair. Long before the collab was released, there were plenty of pairs on the resale market, corroborating notions that Jordan had resold the shoes en masse.
More than a year after the initial launch, a new insight into the situation this week came from the Twitter user @SneakerPhetish, who shared a series of screenshots from an anonymous source. The posts claim that Marcus sold thousands of pairs of Trophy Room x Air Jordan 1s to multiple retailers before launch for around $1,000 a pair, leaving the store with around 1,000 pairs left for the general public. @King_Wally91 on Twitter also shared footage of what appears to show hundreds of limited collabs being stolen. Complex cannot independently confirm the legitimacy of the images in the tweets and related stories, but they were enough to elicit a reaction from Marcus online.
Marcus Jordan hasn’t been able to escape the sneaker community’s perception of him as a stockist since the drop of Trophy Room x Air Jordan 1, and recent posts from him and his store still stand. inundated with comments about her that allegedly hijacked the aforementioned collaboration.
Allegations that Marcus hijacked the x Air Jordan 1 trophy room resurfaced this week when famed sneaker retailer Benjamin Kickz shared a photo of his massive inventory of the recently released Union x Air Jordan 2, where he has not-so-subtly hinted that the brands themselves might be to blame for allowing him to secure so many pairs of limited collaborations.
As of this writing, Marcus has not responded to Complex’s request for a statement. A Jordan Brand spokesperson declined to comment.