Savage X Fenty launches loungewear with new campaign with Dove Cameron – Footwear News

Savage X Fenty is expanding its range this fall, thanks to the power of loungewear. Celebrating self-expression and comfort, the new line – out September 8 – is aptly titled Savage X Fenty Lounge.

Savage X Fenty Lounge’s debut includes a casual range of baby t-shirts, cropped and stitched hoodies, joggers, tanks, shorts and leggings. For a sharp approach, the palette is minimal and clean, encompassing hues of dark purple, blue, olive green, golden yellow, gray and black.

“At the heart of Savage X Fenty is about feeling sexy and confident. The Lounge collection gives it all with a casual, laid-back twist,” Rihanna said in a statement. “I wanted to bring comfort and realism to everyday pieces that can be styled in any way you allow.”


Dove Cameron stars in Savage X Fenty’s Savage X Fenty Lounge campaign.

CREDIT: Courtesy of Savage X Fenty

The collection announcement is accompanied by an all-star campaign featuring two new brand ambassadors: Emmy-winning actress Dove Cameron and “Gossip Girl” star Jordan Alexander. In the images, Cameron poses in a yellow cropped hoodie and joggers with socks and platform sandals, lying on a flight. Alexander also depicts a cropped t-shirt and joggers in home purple, paired with yellow loafers.

“It was such an honor to work with the iconic Savage X Fenty, a brand that is focused on celebrating inclusivity and individuality,” Cameron said in a statement. “This new collection is so lush and fresh, perfect for the daily lift I need to be the best version of myself.”


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Jordan Alexander stars in Savage X Fenty’s Savage X Fenty Lounge campaign.

CREDIT: Courtesy of Savage X Fenty

Alexander shared similar sentiments, emphasizing the individuality that Savage X Fenty inspires in its wearers.

“Sexy is exactly who you are, as you are. Seeing how fearlessly Rihanna pursues the celebration of individuality with Savage X Fenty gives me so much courage and inspiration to embrace every part of myself and my life,” Alexander said in a statement. “There is no plan for my body or my life, I can do it myself, I don’t have to be like the others.”


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Models Shi, Cole and Simi star in Savage X Fenty’s Savage X Fenty Lounge campaign.

CREDIT: Courtesy of Savage X Fenty

Along with its vibrant color palette and celebrity focus, the new Savage X Fenty collection continues the brand’s commitment to affordability and inclusivity. The range goes from sizes XXS to 4X, as well as prices ranging from $24.95 to $74.95. You can buy the pieces on the brand’s website and in its retail stores when they become available on September 8.

Check out all the celebrity arrivals from Vol. by Savage X Fenty. 3 fashion shows in the gallery.

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