Texans love HEB for these 4 good reasons

One of the great obsessions cherished by Texans is a grocery store called HEB.

The San-Antonio-based supermarket chain has more than 340 locations across the state of Texas and attracts many loyal customers. The company always lives up to its motto: “Here, everything is better”.

But not everyone “understands” what makes HEB so… well, better. Especially with new locations in Frisco, Plano and McKinney. Collin County folks have Central Market, the gourmet chain owned by HEB. Close, but still not the same as what we are about to get.

So what’s the problem ?

Let us tell you four reasons why this grocery store makes a Texan’s heart race and why we can’t wait for Plano HEB, Frisco HEB and McKinney HEB to be open!

One more heb! In Waco. Yes, we went to Waco to see what the problem was. And let us tell you: it’s big. Photo: jordan jarrett | local profile

1. Size and scope

Thanks to its impressive size — the Plano and Frisco locations will each be 110,000 square feet — the grocery store offers customers a number of options depending on their tastes and dietary needs. The produce section includes more than 900 varieties of fruits and vegetables.

HEB’s beer selection offers a wide range of traditional, craft and Texas beers, not to mention that it is the largest wine retailer in Texas. The chain even has sampling stations for visitors to enjoy. Additionally, customers enjoy the store’s variety of organic and gluten-free products, all at a lower price than competing retailers.

Name another grocery store with its own tortilleria. We will wait. Photo: jordan jarrett | local profile

2. Restaurant-Quality Dining Options

The Plano and Frisco locations will house HEB’s True Texas BBQ, drive-thru included. TTBQ is exclusive to HEB, and although it’s located in a grocery store, it offers a full dining experience, with an order counter, tables, and soda dispensers.

Some HEB locations also offer fresh tortillas and salsa on-site, while others have fully operational cafes for grabbing a drink on the go.

It’s the central barbecue here. Photo: jordan jarrett | local profile

Texas Monthly named it the best barbecue chain in Texas and Thrillist named it one of the best in the country. Customers swear by their brisket sandwiches, peach cobbler, loaded macaroni and cheese, cornbread, Frito pie and other Southern delights.

Connection, indeed. Heb employees are awesome. Photo: jordan jarrett | local profile

3. Benefits

HEB ranked tenth on Glassdoor’s 2021 Best Workplaces list, which was compiled from anonymous employee reviews and then ranked based on overall rating. Each employer was rated on a five-point scale and HEB received an overall rating of 4.4. 90% of employees said they would recommend the company to a friend and 96% approved of CEO Charles Butt.

In 2021, Glassdoor placed more emphasis on how companies handled the COVID-19 pandemic and whether they were prioritizing the health and wellbeing of their workforce. It’s incredibly exciting for Collin County. The Plano location plans to hire 425 employees and will post positions online over the next few months.

Need we say more? #Texas. Photo: jordan jarrett | local profile

4. HEB Celebrates Texas Pride

The HEB store’s brand slogan is “Made for the love of Texans,” and how better to encapsulate that love than with tortilla chips, chunks of cheese and Lone Star State-shaped frying pans.

The store’s products are essentially a love letter to Texas, from how they look to where the ingredients come from. HEB corn products are made from corn harvested at the Hondo Corn Farm in Hondo, Texas. Shrimp is sourced from the Gulf via Bowers Shrimp Farm in Galveston, and “Mootopia” milk is sourced from dairy farms in San Antonio.

The grocery chain even offers Whataburger fries and condiments – two Texas essentials in one!


If you want to know more about HEB, here is Local Profile’s report on their business model.

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